Freelancer Landing Pages Designer (B2B + B2C)
In the busy world of recruitment, CVs & interview tips, Jump.Work’s mission has been to be different from the start. We believe hiring & job search should be as scientific as possible, combining behavioural science, data science & a love for understanding people's unique behaviour and passions. Through the platform, we help businesses & professionals understand what drives performance and passion, and help them find the right professional match for their roles and next career step.
We call this Performance Hiring.
Jump.work is already the fastest growing platform in the legal support space, working with some of the largest law firms in the world, hundreds of smaller clients and more than 25,000 candidates.
We have big, ambitious plans for the future. A key path to delivering our goals is to bring in expertise that can support our rapid growth plans. As part of setting up a scalable growth strategy, we’ll be testing different new acquisition channels for both professionals and business users in Q1 2019. To support us in this, we’re looking for an AdWords specialist to help lean test and build out our B2C marketing through AdWords, alongside the guidance of our internal marketing team.
Jump Work: we are a 2 sided marketplace. Jump.Work is a talent platform through which business hire business support professionals.
On the business acquisition side, we are expecting companies ranging from SMEs to large corporates to visit us. However, the most common purpose of the landing page will be to convert SMEs who are looking to hire for someone at the moment of the visit and thus, the landing page should cater to that. Our main hubs are London and Bristol.
On the professional acquisition side, we are expecting a range of professionals from across many different sectors to use our platform, so we would like to use landing pages to convert these potential leads into applications for the relevant jobs we have available, while in the more mid to long term we would like them to also serve the purpose of platform-specific/sign-up conversion.
We need to design a few landing pages - both B2B and B2C for our Adwords campaigns, and a few other paid marketing campaigns we're running. Need to be highly experienced in Conversion Landing pages/UX, and be able to design for simple implementation in either Hubspot or Instapage (no custom built).
Key B2B Landing page:
Landing page 1: Business Job posting
Progress So Far…
We have an outdated landing page (http://jump.work/hire) that drives little conversions and is not up-to-date with our USP.
Short Term: We need a design that is able to convert the qualified traffic we have from our acquisition channels e.g. SEA. This particular design needs to be easy to customize, in a way that we can change the copy according to each Role Type we have. Furthermore, since we are undergoing a rebranding project, the design needs to be minimal, in a way that is can support further add-on in terms of branded graphics.
Long Term: Communicate through the landing pages our brand message and brand values.
Progress So Far…
So far, we have made no real attempt to build landing pages for B2C marketing, apart from an attempt on an AdWords experiment to build a job feed landing page from pre-filtered jobs in a certain category - this itself had many flaws and needs to be vastly improved, although the idea of a job feed could be an interesting concept.
Would you like to be considered?
Portfolio Request [Sunday 6th January]
If this sounds like an opportunity you would be interested in, then please send us your portfolio by Sunday 6th January.
Request for Proposal
By Wednesday 23rd January, we would like to have an initial plan of action and proposal for a first set of landing pages to use for the desired talent pool, which will include: