Inbound Marketing Freelancer (B2C)


In the busy world of recruitment, CVs & interview tips, Jump.Work’s mission has been to be different from the start. We believe hiring & job search should be as scientific as possible, combining behavioural science, data science & a love for understanding people's unique behaviour and passions. Through the platform, we help businesses & professionals understand what drives performance and passion, and help them find the right professional match for their roles and next career step.

We call this Performance Hiring. is already the fastest growing platform in the legal support space, working with some of the largest law firms in the world, hundreds of smaller clients and more than 25,000 candidates.

We have big, ambitious plans for the future. A key path to delivering our goals is to bring in expertise that can support our rapid growth plans. As part of setting up a scalable growth strategy, we’ll be testing different new acquisition channels for both professionals and business users in Q1 2019. To support us in this, we’re looking for an inbound marketing specialist to help lean test and build out our B2C (B2B a plus) inbound marketing channel, together with our internal team.

This is the right for you if…

You can demonstrate a proven record with past examples of where you’ve set up a successful inbound marketing strategies from scratch, preferably in a B2C or job-seeker setting, as this is what your challenge will be at Jump.

At Jump we work in a ‘lean’ fashion, you will be expected to break down targets and goals into small, measurable initiatives. You need to be results and target oriented and can set up clear measurements to illustrate the impact you’ve had with your campaigns. You need to be comfortable setting experiments to test the effectiveness of your initiatives so you can continually track progress and identify the most successful and efficient solutions.

In addition, it’d be great if you have strong experiences in either or several of these areas:

  • Good understanding and experience of the recruitment/job-seeking space, or experience with a fast-growing online marketplace
  • It would be a massive bonus if you have expertise and experience implementing a Hubspot strategy, as this is our CRM across the board
  • A plus if you have also B2B exposure, although we totally get the best people focus so this is a nice to have

Jump’s marketing suite is built on Hubspot, so you need to be comfortable with these, have a partner who we can bring in on this, or happy to learn using them fast.

Your challenge

Will be to set up the lean testing of this new channel and proof it’s effectiveness in Q1 2019, build on successful experiments to set up the ongoing inbound marketing strategy for professionals, and build internal expertise at Jump through training up one of our marketing team members so we can bring this channel inhouse in Q2-3.

In scope are both the attraction and conversion parts of the inbound strategy:

  1. Attraction: Best practices, and implementation of marketing resources to attract potential leads, i.e Content management and strategy, SEO landing pages, most effective social media channels and strategy.
  2. Nurturing: Best practices and implementation of marketing resources to nurture existing leads, i.e email marketing management and strategy, localised and specific alerts, blog posts, talent network/community, remarketing strategy
  3. Conversion: Best practices and implementation of marketing resources to convert nurtured leads to users, i.e referral marketing strategy and implementation, creating customer promoters, customer experience feedback analysis, and retargeting practices.

We would also greatly appreciate any advice or direction about what we would need to do to successfully implement the plan. We are open to working with a recommended partner on the implementation, if you know of anyone you would be happy to work with to track and execute your design.

This would include:

  • Establishing and setting up analytics, and realistic metrics to measure the various components of inbound marketing performance.
  • Integrating Hubspot software with current systems.

Why join Jump’s ambitious story

This is a fantastic opportunity to build this channel from scratch, so you will have full ownership, working closely with the marketing team. You’ll be responsible for laying the foundation of our inbound marketing, and will be given the opportunity to showcase your skills by building this system from scratch. We are bringing you onboard for your opinions in this field, and present a chance for artistic license. You will sit and work right at the core of the business and have an impact on a growing business.

We want someone who has proven they can build successful inbound marketing strategies, and can give guidance and advice to allow us to be able to smoothly transition into operating our inbound marketing once implementation is completed.

If you want to be a part of a big, ambitious story, Jump.Work is an amazing business to work in with a super exciting and executable vision - working in a cutting-edge, interdisciplinary team.

Would you like to be considered?

Portfolio Request [Sunday 6th January]

If this sounds like an opportunity you would be interested in, then please send us your portfolio by Sunday 6th January.

  • Can you give past examples that similar or relevant to our project
  • Examples of when you have faced similar challenges and solved them
  • What do you think is our biggest challenge, would you solve it?

Briefing Call [Week: 7th to 11th January - mostly likely Wed. 9th (10am - 12noon, or 3pm -6pm) or Thurs 10th (2-3pm)]
The best applications will be shortlisted and we’ll conduct a first round call led by our COO & Co-founder Marja who leads the marketing team, in which we’ll be able to clarify the project scope.

Proposal [Wednesday 23rd January]
After this we’ll ask you to put a proposal together on how you’d address this challenge, which goals and metrics you’d track, and what the scope (time commitment and price) you’d expect to commit to, to make this project a success.

  • What strategy would you put in place: Project plan, Milestones
  • What success looks like: Goals, success metrics
  • Project scope: proposed costs, time commitment and duration