AdWords Specialist Freelancer (B2C)

Jump.Work

In the busy world of recruitment, CVs & interview tips, Jump.Work’s mission has been to be different from the start. We believe hiring & job search should be as scientific as possible, combining behavioural science, data science & a love for understanding people's unique behaviour and passions. Through the platform, we help businesses & professionals understand what drives performance and passion, and help them find the right professional match for their roles and next career step.

We call this Performance Hiring.

Jump.work is already the fastest growing platform in the legal support space, working with some of the largest law firms in the world, hundreds of smaller clients and more than 25,000 candidates.

We have big, ambitious plans for the future. A key path to delivering our goals is to bring in expertise that can support our rapid growth plans. As part of setting up a scalable growth strategy, we’ll be testing different new acquisition channels for both professionals and business users in Q1 2019. To support us in this, we’re looking for an AdWords specialist to help lean test and build out our B2C marketing through AdWords, alongside the guidance of our internal marketing team.

This is the right for you if…

You can demonstrate a proven and consistent record with past examples of where you’ve successfully implemented an AdWords strategy from scratch, preferably in a B2C or job-seeker setting, as this is what your challenge will be at Jump.

At Jump we work in a ‘lean’ fashion, you will be expected to break down targets and goals into small, measurable initiatives. You need to be results and target oriented and can set up clear measurements to illustrate the impact you’ve had with your campaigns. You need to be comfortable setting experiments to test the effectiveness of your initiatives so you can continually track progress and identify the most successful and efficient solutions.

In addition, it’d be great if you have strong experiences in these areas:

  • Good understanding and experience of the recruitment/job-seeking space, or experience with a fast-growing online marketplace.
  • A plus if you have also B2B exposure, although we totally get the best people focus so this is a nice to have.

Goals

To identify and establish acquisition channels for platform-based acquisition that are in line with our criteria that define the effectiveness and scalability of a channel:

  • - Predictability: Ability of the channel to be able to deliver on a consistent and reliable basis.
  • - Measurability: The ability to accurately track the CAC, and its variance, on the channel.
  • - Reach: How many potential users/new leads do we have access to.


Scope

We are looking for someone to effectively kick off and implement our AdWords strategy through lean testing and experimentation, demonstrating success before expanding campaigns to deliver consistently across a variety of areas and roles.

We are also looking for someone to deliver recommendations in how to optimise conversion rates through landing pages and ad copy, as well as sharing expertise and best practices with our internal marketing team with the aim of bringing this channel in-house in the long term.


Success

  • - You can meet our three criteria of what makes an effective and scalable acquisition channel.
  • - We can track key metrics, such as CAC/suitable user, and we know the reach and scalability/longevity of the channel.
  • - It proves to be a predictable channel (within the margin of error) that while not initially capital efficient, has clear areas of improvement and refinement that you can implement moving forward.
  • - Scalability - This should be able to serve as a template to future campaigns.


Why join Jump’s ambitious story

This is a fantastic opportunity to build this channel from scratch, so you will have full ownership, working closely with the marketing team. You’ll be responsible for laying the foundation of our inbound marketing, and will be given the opportunity to showcase your skills by building this system from scratch. We are bringing you onboard for your opinions in this field, and present a chance for artistic license. You will sit and work right at the core of the business and have an impact on a growing business.

We want someone who has proven they can build successful inbound marketing strategies, and can give guidance and advice to allow us to be able to smoothly transition into operating our inbound marketing once implementation is completed.

If you want to be a part of a big, ambitious story, Jump.Work is an amazing business to work in with a super exciting and executable vision - working in a cutting-edge, interdisciplinary team.


Would you like to be considered?

Portfolio Request [Sunday 6th January]

If this sounds like an opportunity you would be interested in, then please send us your portfolio by Sunday 6th January.

  • Can you give past examples that similar or relevant to our project
  • Examples of when you have faced similar challenges and solved them
  • What do you think is our biggest challenge, would you solve it?


Briefing Call [Week: 7th to 11th January - mostly likely Wed. 9th (10am - 12noon, or 3pm -6pm) or Thurs 10th (2-3pm)]

The best applications will be shortlisted and we’ll conduct a first round call led by our COO & Co-founder Marja who leads the marketing team, in which we’ll be able to clarify the project scope.

Proposal [Wednesday 23rd January]

After this we’ll ask you to put a proposal together on how you’d address this challenge, which goals and metrics you’d track, and what the scope (time commitment and price) you’d expect to commit to, to make this project a success.

  • What strategy would you put in place: Project plan, Milestones
  • What success looks like: Goals, success metrics
  • Project scope: proposed costs, time commitment and duration