I am a behavioural data scientist and work at the crossroads of data science and behaviour science. My expertise includes data analytics, behaviour change and impact evaluation. My professional background includes research at the University of Oxford, strategy consulting at Bain & Company and market research at NatCen, TNS and Oxbridge Biotech Solutions. As well as analytics and experimental methodologies, my core areas of expertise include the attitudinal, emotional and cognitive triggers of behaviour change.
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